Turkey Hill Christmas Edition Ice Cream Pints and Ice cream bar

In this project, I designed a set of two ice cream pint containers and one ice cream bar wrapper, incorporating augmented reality (AR) as an innovative marketing strategy. The goal was to boost ice cream sales during the winter season by leveraging Christmas and winter-themed flavors.

Using image recognition technology, each package could be scanned to activate real-time AR experiences. Depending on the product, users were presented with either Crafts or seasonal recipe ideas, enhancing engagement and encouraging purchase through added value and festive interactivity.